>7,40,000
Cybercrime complaints between
Jan-Apr 2024
UNITE and Conquer
Eliminating Payment Threats All Together
THE PROBLEM
₹ 1.2 billion
Lost in 4,599 cases in 4 months of 2024
3.25 lakh
Scamster accounts frozen in 4 months
17.38 billion
Digital Payments per month - July 2024
424 million
Unique UPI users
467 million
Social Media users
Source: I4C, Digidhan mission on India's Digital Payment Ecosystem & RBI data on digital payments
Multi-Layered Threat
Complex Transactions
Modern payment systems are increasingly complex, creating exploitable gaps
Volume & Speed
The sheer volume and speed of transactions demand more sophisticated monitoring
Social Dynamics
The intertwining of social behavior and payments are creating a perfect platform for social engineering scams
THE SOLUTION
01
AI powered ecosystem Intelligence
UNITE's advanced AI models do more than just collect and
process
data—they analyse and learn from diverse data streams across financial institutions, payment
networks, regulatory bodies, and telecom operators
Life cycle risk management
UNITE provides comprehensive risk management across the entire
customer & transaction lifecycle (from onboarding, KYC, AML, transaction monitoring) by
continuously analysing customer behaviour, monitoring transaction flows and external market
intelligence
02
03
Future proofing of emerging threats
The platform is designed not just to address today's challenges
but also to anticipate and prepare for emerging threats
PRODUCT FEATURES
Customer
Profiling
Profiling & Controls:
Building a Robust Defense from the
Ground Up
Transaction Monitoring
Real-Time & Near real time Transaction Monitoring: Catching Suspicious Activity in the Act
Workflow & Feedback Loop
Enhancing System Intelligence & Responsiveness
Data Sharing & Collaboration
Unified Ecosystem for Enhanced Security: Empowering Stakeholders Through Collaboration
Customer Profiling
Develop comprehensive customer profiles to manage payments life cycle
Data Collection
Aggregate data across FI—customer demographics, transaction patterns, device info, non financial txns
Model Development
Utilize AI/ML to classify risk levels and positive behaviour patterns
Controls
Use model output to build onboarding controls, risk-based limits etc.
Transaction Monitoring
Enhance the scoring model with transaction data, providing a dynamic risk assessment
Data Integration
Combine device, non financial indicators & transaction data for holistic risk management approach
Monitoring Algorithms
Detect anomalies like rapid fund transfers or profile-inconsistent transactions
Alerts & Workflow
Implement real-time & near real time alerts for high-risk transactions, with a feedback loop for model refinement
Workflow & Feedback Loop
Streamline alert management and continuously improve the scoring model with a feedback loop
Alert Management
Define clear processes and roles for handling flagged transactions
Modular Approach
Create customizable modules for risk and AML teams, as well as tailored solutions like digital KYC alerts for onboarding
Feedback Loop
Regularly update the scoring model with new insights, enabling self-learning capabilities
Data Sharing & Collaboration
Create a secure, collaborative platform for data sharing among FIs, networks, regulators, and LE
Consortium Formation
Unite stakeholders under a common goal with agreements and protocols for data sharing
Data Sharing Mechanism
Implement a blockchain-based platform to anonymize and aggregate data, protecting privacy while providing actionable insights
Negative Data Repository
Build a centralized database of confirmed fraud/scams and suspicious activities
THE TEAM
SHIVAKUMAR SRIRAMAN
Founder & CEO
Ex CRO Visa South Asia & South East Asia, Ex HDFC Bank, HSBC, ANZ & Citibank
SATHEESH ANANTH
Co-Founder & CTO
Founder & CEO Rage.fan & PeelBlue Inc, Ex Jt. CEO CHiPS Chhattisgarh, Ex CSC & Cognizant
SUNDARA RAMAN
Advisor
Data Science Leader Applied Data Finance
JOE CUNNINGHAM
Advisor
Ex CRO Visa Asia Pacific, Technology Strategy & Innovation, Ex CIO, ANZ
Consult with Us
Slide into our inbox anytime, anywhere!
shiva@unitehub.tech
Contact us
Drop a mail to shiva@unitehub.tech